Email Marketing Tip of the Week – Every message needs a purpose

In this week’s featured email marketing tip, I would like to touch on something that the majority of email marketers don’t seem to understand: every message needs a purpose. Not giving each message you send out a distinct message is one of the biggest mistakes in email marketing. My mailbox is flooded continually with messages from random organizations that seem to be sending out emails for no other reason besides the fact that they can, and that they are trying to sell me something.

I call this the “Hey what’s up? Buy this!” style of marketing, and it’s just not going to get the job done. Now, you don’t need to try to get all philosophical about trying to deliver exceptionally thought provoking messages. That wouldn’t be time or cost productive, and it still wouldn’t move your bottom line. Read more

Looking for Cheap Email Marketing?

Finding cheap email marketing is more important than it ever has been before. Shall we run down the reasons? Let’s see… the economy is slow… unemployment is high… consumers are cautious and weary… and you still have a business to run, with a product to sell or a service to promote. Cheap email marketing can be just as effective as super expensive campaigns managed by consultants and when you consider the lower costs, it will actually provide a higher ROI. Read more

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