3 Free Email Marketing Consulting Tips

Email marketing consulting can bring along a hefty price tag. Of course, it doesn’t have to. Even the best email marketing consultant is going to be drawing from the same general pool of knowledge as other people who are experienced in the field. I’m not saying they aren’t worth it for many individuals and companies, because they absolutely are.

What I am saying is that if you don’t have the budget to pay for email marketing consulting than none of that does you any good. So before you sign up for an expensive class or membership or before you hire a pricey email marketing consultant to advise you and construct your campaigns, check out these 3 free tips that should boost your performance.

Free Email Marketing Consulting Tips

Tip 1 – Don’t be afraid to get to the point – Some people construct their email campaigns while trying not to come off as too pushy, straightforward or salesman-like. You certainly don’t want to sound like a press release on repeat, but you shouldn’t be afraid to be straightforward and to the point either.

Respect the time of your list members by getting straight to the point. If you’re offering a service, trying to make a sale or anything else, get right to it and don’t dance around the subject. With fewer precious minutes to themselves each and every day, your list will appreciate your approach.

Tip 2 – Set relevant, realistic and measurable goals – If you really want to be able to judge the success of your email campaigns, you need to know what success is for you. No email marketing consultant can define that for you by looking at generic statistics from other businesses. That’s something you need to determine on your own.

Whether it’s a 10% increase in sales, 5 additional appointments set, a 15% click through rate or anything else, set a goal that’s within your grasp, that you can measure and that is important to the success of your business.

Tip 3 – Compare and optimize your emails – When you hire an email marketing consulting advisor or company you hope of course that they will improve the results of your email campaigns. Well you can take similar action on your own through easy list segmentation.

Here’s what you do. Break your list up randomly into three or four groups of equal size. Work up four different copies of your next email, changing one key element in each variation. You might change the words you say, the design and layout that you use, the placement of your call to action or anything to else. Send one of the emails to each group and see which group responds the best. You’ve just conducted your very own optimization test!

If you have the money to hire an email marketing consultant, that’s great, and surely it will pay dividends for your organization. But for the majority of small businesses that can’t take that leap, you can put these 3 email marketing consulting tips to use right away to take your campaigns to the next level, for free.

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