4 Myths About Email Campaign Management

There are a lot of myths circulating out there about email campaign management. They all basically lead to one thing: avoiding it at all costs. Clearly, there must be a better way to go about things. In this article I will debunk 4 myths about email campaign management that will hopefully encourage you to get the ball rolling with your own company or organization.

4 Myths About Email Campaign Management

It’s time consuming – A lot of people shy away from getting started with email campaigns because they think it’s going to eat up all of their time. Not only is this not true, but with all of the tools and time saving services available today you can run your campaign without taking up much time at all. From templates to writing services to automatic email tracking services and more, email campaign management is quicker and easier now than it’s ever been before.

It costs a lot of money – Obviously keeping your budget under control has to be a top priority for any company. But email campaigns don’t have to break the bank. Actually, email campaigns have the lowest cost per customer acquisition or new sale out of any communication or outreach program, including direct mail, telemarketing, mass advertising and more. Comprehensive plans from industry leaders start at amazingly low prices, including $10 per month at iContact and $15 per month at Constant Contact.

It’s confusing – There are all of these rumors circulating that email campaign management is some kind of rocket science that is extremely complex and confusing. That couldn’t be farther from the truth. All you need to know are 6 important email marketing statistics that can help you gain a complete understanding of how effective your campaigns are and how you might be able to improve them.

It’s pointless – “I’m just going to end up as SPAM anyway, so what’s the point?” Oh, how it pains me when people say something like this! You can easily stay out of those pesky SPAM filters if you just follow some best practices of permission based email marketing. You’ll see that far more people will receive your emails than will look at a postcard you send them in the mail, listen to your radio commercial or pick up that dinnertime phone call.

These myths are just more obstacles to overcome towards running successful email campaigns. The truth about email campaign management is that it’s simple, quick and cheap and it will pay major dividends for your company.

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