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]]> By: Finally, A Step Towards Permission-Based B2B Email Marketing http://succeedemailmarketing.com/7-steps-to-ftc-can-spam-compliance-for-b2b-email-marketing/comment-page-1/#comment-155 Finally, A Step Towards Permission-Based B2B Email Marketing Tue, 20 Oct 2009 12:38:38 +0000 http://succeedemailmarketing.com/?p=112#comment-155 [...] The bottom line is that sending unsolicited email is a bad practice no matter if you’re working in the B2B or B2C spheres, and whether you’re sending one email or 100,000. If you’re a B2B email marketer and want those hot execs to opt-in to your list, then create a strong campaign to target them by direct mail, telemarketing, conference event or SEM/PPC to drive them to your signup page, convince or incent them to join…and once they’ve joined, deliver good content and information as promised. Want more advice? Check out this article, 7 Steps to FTC CAN-SPAM Compliance for B2B Email Marketing. [...] [...] The bottom line is that sending unsolicited email is a bad practice no matter if you’re working in the B2B or B2C spheres, and whether you’re sending one email or 100,000. If you’re a B2B email marketer and want those hot execs to opt-in to your list, then create a strong campaign to target them by direct mail, telemarketing, conference event or SEM/PPC to drive them to your signup page, convince or incent them to join…and once they’ve joined, deliver good content and information as promised. Want more advice? Check out this article, 7 Steps to FTC CAN-SPAM Compliance for B2B Email Marketing. [...]

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