7 Top Reasons Why You Need Email Marketing Companies

You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast.

Top 7 reasons why you need email marketing companies

1. Deliverability: Reputable email marketing programs are going to have relationships with ISPs that ensure that the messages they send get delivered. Manually sending out emails leaves the door open to get unfairly blacklisted or blocked, or seeing long delays before your messages reach their intended audience.

2. Tracking: Email marketing companies provide detailed tracking services that allow you to follow the results of your campaigns. Without tracking the success of your emails, you’ll never know if what you’re doing is paying off and you’ll never understand how to improve.

3. Templates: An email marketing template will enable you to send out a professionally designed and visually appealing email. The best email services have hundreds of potential themes and options to choose between, in addition to allowing for customization of existing templates.

4. Autoresponders: Autoresponders allow you to signup new prospects and leads from your website. This lets you grow a permission based email marketing list of qualified prospects and interested parties.

5. List Management: Email marketing companies are going to handle all of the hard work of list management. This means allowing for and processing unsubscribe requests, segmenting your list into different groups based on a variety of factors and so on.

6. Bulk email service: Bulk email service is going to let you send out hundreds or even thousands of emails instantly. You can scale up your program to allow for a maximum quantity of emails. There is no limit to how many people you can have in your list or how many emails you can send to them.

7. Time saving: Some of the above services could not be accomplished without email marketing programs, while some could be accomplished on your own if you had hours upon hours to do nothing else except handle your email marketing campaign every week. Using a reputable service will save you loads of time and frustration.

Recommended Email Marketing Companies

There are lots of choices to think about when you’re looking at email marketing companies. Here are two of my favorites that I highly recommend for nearly any purpose. These email services are highly effective and flexible, and are extremely cheap to use and get started with.

iContact Try it FREE for 15 Days
– 15 day free trial, over 300 templates, detailed statistics and tracking, surveys, industry leading deliverability

Constant Contact Try it FREE for 60 Days
– 60 day free trial, over 300 templates, surveys, comprehensive customer support

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