Email Marketing Tip OTW: Reusing Blog Posts for Newsletters

August 13, 2009 by Jake  
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In this email marketing tip of the week, I’m going to focus on a topic that’s near and dear to anybody who has tried to manage their own email campaign before: finding good material for your email newsletters. One of the hardest aspects of maintaining a consistently timely set of email marketing newsletters is filling them out with quality, targeted content.

You can save yourself a lot of time and frustration if you opt not to create completely fresh material for your email newsletters. Instead, you can reuse blog posts or articles from your website for the content of your newsletters, filling them out with high quality, interesting and engaging material without needing to come up with new topics. Read more

6 Insider Secrets to Email Marketing

August 7, 2009 by Jake  
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Everyone is looking for some great insider secrets to email marketing. If only you could just find out that one great piece of advice, or that one miraculous tip, then surely you and your campaigns would be soaring towards success as we speak, right? The good news is that you don’t have to spend an extravagant amount of money on fancy email marketing consultants to help figure out how to improve your results.

Instead, you can take a peek at these 6 quick fire insider secrets to email marketing. You’ll immediately be able to improve your campaigns, or begin a brand new campaign without having to struggle or stumble. Read more

Free List of Email Addresses for Marketing!

August 4, 2009 by Jake  
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If you’re looking for a free list of email addresses for marketing, then you’ve come to the right place! It’s time to get that bulk email marketing campaign underway. The beautiful thing is that by acquiring thousands of email addresses at once, your chances for success go through the roof! Would you rather convert 5% of your prospects starting from 100, or starting from 10,000? That’s what I thought. Get your bulk email marketing campaign underway right now with the free list of email addresses for marketing below!

Ahem, if you’re still reading this far and you haven’t caught on, then I’m afraid you’re out of luck. There will be no free list of email addresses for marketing given away here today. But since I have your attention and you’re here on the site, I might as well offer you something else, something far better. Read more

What is Email Marketing; and What it Should Be

July 30, 2009 by Jake  
Filed under Email Marketing Tips, Headline

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Lots of people new to the world of online promotion end up asking, what is email marketing? Well, taken from Wikipedia, email marketing is, “A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.” OK, that’s great, but I think just about anybody could have figured out the literal definition of what email marketing is.

More important than that is understanding the answer to the question “what is email marketing?” in the real world. We all receive plenty of email marketing messages each and every day, most of them we lump into the SPAM category. They are wastes of time and space, they slow down and infect our computers, they try to sell us enhancement creams or steal our bank account information and of course they give the rest of us a bad name. Read more

Reducing Email List Size with Customer Satisfaction Surveys

July 30, 2009 by Jake  
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One of the best reasons to use customer satisfaction surveys is to actually reduce your email list size. This might sound counterintuitive to you, but if you use your Internet survey software in the right manner than you can produce a far superior list to what you had prior to your efforts. Here’s a quick primer for getting started with customer satisfaction surveys specifically for reducing your email list size. Read more

Contest Finished

July 30, 2009 by Jake  
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Here at Succeed @ Email Marketing we had been running a “Race to 50 New RSS Subscribers” contest. While I received some positive feedback, there were ultimately a few problems in the way I was trying to track the results that made things difficult, as well as a few trouble makers trying to mess with the results.

Therefore, the contest is now finished, at least temporarily. Sometime in the future there is going to be a bigger and better contest, and it’s going to be very exciting for everyone so please stay tuned!

I’m going to keep plugging away at the site, adding more content that helps you all run your email campaigns and once I’ve reached a certain threshold that I’m trying to get to I’ll release the details of the next contest.

A few things I’ve learned that can be applied to running successful email marketing campaigns:

  • You can’t force anything - While you can push and market yourself all you want, you can’t force something on people that they just aren’t interested in.
  • Some things need time to develop – Just like building up a permission based email marketing list, you can’t expect to show up one morning and have a massive list just waiting to read what you have to say. Things have to develop over a period of time in some instances.
  • Rebounding from missed opportunities – After an unsuccessful run, like this attempted contest, it’s important that you bounce back and learn from your mistakes. As mentioned, I’ll do just that and before too long we’ll have a much improved, much more exciting contest running.

Email Marketing Tip OTW – Connecting with Social Media

July 23, 2009 by Jake  
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In this email marketing tip of the week, I want to talk about effectively connecting your email marketing campaign with your social media strategies. The two don’t have to be separate, discontinuous entities and in fact to maximize the success of both, they shouldn’t be. However, just quickly throwing out a link at the bottom of your email mentioning Facebook or Twitter isn’t enough. (Andrew at The Scrappy Email Marketer does a great job at pointing out some corporate blunders in this exact realm.)

In this email marketing tip the point I’d like to drive home is that you can take this on from two approaches. Read more

20% of B2B Email Marketing Messages Never Get Delivered

July 22, 2009 by Jake  
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An alarming 20% of B2B email marketing messages never get delivered, according to a new study put out by Return Path. Even more concerning is that figure is for emails which have permission to be sent. This isn’t spam we’re talking about here, these are legitimate emails that businesses are sending to other businesses and to consumers, that never reach their intended destination.

That means that 1 in 5 of the people on your list never even have a chance to open your message, because it never reaches their inbox at all.

This study also featured some other email marketing statistics that might come as an unwelcome surprise to you and your organization. But like with anything else, and all of the latest email marketing trends, if you learn from the wealth of information that’s available, you can improve your results. Read more

Best Email Marketing Software for Small Businesses

July 20, 2009 by Jake  
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Which companies currently provide the best email marketing software for small businesses? That’s a loaded question, because you have to come to your own conclusion for what “best” really is. Are you focused strictly on cost savings, or is deliverability your number one goal? Are you looking for step by step instructions and guides, or are looking for something with more customization ability?

Consider some of these various factors and then get ready to dive headfirst into picking the best email marketing software for you and your company or organization. All of the best email marketing programs for small businesses should enable you to do the following: Read more

Choosing the Right Questions with Web Survey Tools

July 20, 2009 by Jake  
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When using web survey tools you want to ensure that you are asking the right questions in the right way. Even small mistakes in terms of the usability and intuitiveness of your customer survey software can lead to dramatically worst results than you would otherwise be receiving.

Learn how to ask the right questions, in the right way at the right time and you’ll see far more success. The best way to take full advantage of your web survey tools is by integrating several different types of questions in the same survey to keep things flowing smoothly and to elicit the best responses from your survey takers. Read more

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