5 Steps to Better Market Research with Satisfaction Survey Software

Satisfaction survey software can help you conduct top notch market research that makes professional statistical companies envious. All of the answers lie at your fingertips with customer service software. Survey results can reveal everything you could ever want, to help improve conversions, to make your customers happier and ultimately to focus your business in the best direction possible for growth and success.

Many small businesses are at a loss when it comes to making improvements in their performance. It’s not necessarily a lack of caring or effort either. More likely, it’s a lack of understanding- understanding where the problems really lie and understanding how to improve on those weak spots. Making good use of the best satisfaction survey software will easily allow you to come to a quick understanding of what you need to do. Read more

5 Tips to See Great Response from Customer Survey Software

If you’re trying to make the most out of your customer survey software then surely you have been looking for a way to maximize the response rates you see. Many marketers assume (incorrectly) that if you create a survey people will automatically complete it, just because you send it to them. Wouldn’t that be nice? The truth is that to see great response rates for your customer satisfaction survey you have to make the process as easy, secure and rewarding as possible. Read more

Customer Satisfaction Survey Software – Keep List Members Happier

Customer satisfaction survey software is the ideal tool to have at your disposal to help keep your list members happier, and we like happy list members, don’t we? Happy list members actually open up our messages and proceed to read them carefully. They buy products and services from us not just once, but repeatedly over time. They tell their friends and colleagues about how great we are, resulting in even more happy list members for our campaigns.

The point being that if you use email survey software in the right way, you’ll see a boatload of great results. Here are a few tips to help you make the most from any customer satisfaction survey software. Read more

Email Marketing Tip of the Week – Every message needs a purpose

In this week’s featured email marketing tip, I would like to touch on something that the majority of email marketers don’t seem to understand: every message needs a purpose. Not giving each message you send out a distinct message is one of the biggest mistakes in email marketing. My mailbox is flooded continually with messages from random organizations that seem to be sending out emails for no other reason besides the fact that they can, and that they are trying to sell me something.

I call this the “Hey what’s up? Buy this!” style of marketing, and it’s just not going to get the job done. Now, you don’t need to try to get all philosophical about trying to deliver exceptionally thought provoking messages. That wouldn’t be time or cost productive, and it still wouldn’t move your bottom line. Read more

Looking for Cheap Email Marketing?

Finding cheap email marketing is more important than it ever has been before. Shall we run down the reasons? Let’s see… the economy is slow… unemployment is high… consumers are cautious and weary… and you still have a business to run, with a product to sell or a service to promote. Cheap email marketing can be just as effective as super expensive campaigns managed by consultants and when you consider the lower costs, it will actually provide a higher ROI. Read more

Race to 50 New RSS Subscribers for Succeed @ Email Marketing

Note: Contest now closed. See this post and stay tuned for future details.

I’m excited to announce the launch of a new contest here at Succeed @ Email Marketing. The contest is called The Race to 50 More RSS Subscribers and the winner is going to get a package of free email marketing consultation and services from yours truly. It’s very simple to sign up and get involved, so what are you waiting for?

Here’s the breakdown…

This website is an entirely new venture I’ve created. It’s only been released for an extremely brief amount of time. So far I’ve been happy to receive some very positive feedback on the site and the direction it’s taking.

But, and of course there’s a but, I haven’t been as immediately successful as I had hoped in terms of getting traffic to the site.

Therefore I’ve decided to take matters into my own hands and come up with a new contest for the site: The Race to 50 More RSS Subscribers. As mentioned, the winner is going to get a package of completely free email marketing consultation and services.

Free Email Marketing Consultation Package

Here’s what I’m going to provide to the winner of the contest…

• Evaluation of your most recent newsletters or messages
• Recommendations for changes in the future given in a 1 on 1 phone conversation – or email dialogue if it’s more convenient for you
• One entire newsletter or message of your choice written directly by me for your company
• Evaluation and comparison of results
• Case study of the changes and the results featured on the website

This is literally hundreds of dollars worth of free email marketing consultation, and all you have to do is make a few clicks of your mouse to get yourself involved.

How to Enter the Contest

1. Subscribe to our RSS feed

2. Send me an email immediately afterward with the subject Contest

3. I’ll keep track of my subscriber count and the 50th new subscriber will be contacted with how we can proceed

The only rule is that there is only sign-up counted per person, regardless of how many accounts or computers you use.

I’ll post the winner as soon as it happens and we’ll get started on your free email marketing consultation right away!

Sound good? Then spread the word! Tell your colleagues, coworkers and friends about the contest and get them involved. Good luck!

Email Marketing Tip of the Week – Convert with Landing Pages

In this week’s email marketing tip of the week I wanted to discuss a crucial and often overlooked way that you can convert more of your list members. Of course the most commonly scrutinized components of your email campaigns are the emails themselves. From the subject line you craft, to the content and organization of your message, who it’s from, when it’s sent and on down the list. All of that is of course still extremely valuable to you and the success of your campaigns.

The overlooked element that many individuals, small businesses and nonprofits miss is that you need to optimize your website as well if you want to turn those list members into customers, clients and supporters. This means using specific landing pages for different emails, offers and programs so that when somebody does click through to your site, you are much more likely to reach out to them effectively. Read more

Outlook 2010: Still no Effective Email Marketing Templates

It’s been announced and circulating the web that the beta release for Microsoft Outlook 2010 still will not accept standard based HTML, rendering your email marketing templates for the most part useless if they are received by a user using Outlook. The Email Standards Project Blog and the Campaign Monitor Blog both featured great, detailed accounts about what this means earlier today.

In a nutshell, it means your HTML email marketing templates, taking advantage of practical layout and design elements that work nearly everywhere else will still not work in the next version of Outlook. Read more

94% of Email is SPAM… So What Are You?

With data collected by Google Postini and released several months ago, it was revealed that 94% of email messages are SPAM or are treated as such by the recipients of the messages. Let’s think about that for a minute… 94% is a test grade you would hang on your refrigerator for months; 94% means don’t set the alarm because by the time you wake up there’s going to be snow on the ground and you won’t have to go to work; 94% is shockingly close to 100% and that means that if your email marketing program isn’t doing everything correctly, well, you can guess which category your messages are going to fall into.

Here are some factors that may be leading to the messages from your email marketing program being tagged as SPAM along with what you can do to prevent that from happening. Wouldn’t it be great to reside amongst the very happy 6% of messages that are positively received by their intended audiences? Read more

Email Marketing Tip of the Week – Emailing Out of a Recession

For this week’s email marketing tip of the week, I want to talk about why marketing by email is so great during a down economy or a recessionary period. None of us needs to spend more time hearing about how bad the economy is and I’m certainly not qualified to make any predictions about when significant recovery will happen, or whether not it has already begun.

So instead I’ll be focusing on the strengths of marketing by email even if there is a slumping economy. Alternatively and in other times, your business may be going through its own downward sloping cycle as the economy is doing fine, making marketing by email all the more important. Read more

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