Be a Do It Yourself Email Marketing Hero in 5 Steps

Just how exactly do you go about being a do it yourself email marketing hero? Well if you’re a real hero, you have to be aware of the evil forces working against you. Let’s see here: your marketing budget is small; the economy isn’t operating anywhere close to 100%; people are becoming increasingly more frustrated with email messages and SPAM everyday; some of your competition might have a head start on you with their online presence…

Sheesh! That’s a lot of evil forces trying to hold you back. Even Batman only has two, maybe three, to deal with per movie. The good news is, it’s not too late to throw on your own cape and become a do it yourself email marketing hero!

Step 1 – Create your identity – Any good superhero needs to have an identity. What’s the image your company is trying to project? Why are you “one of the good guys”? How can you help those honest citizens out there be safe from what troubles them? Craft your identity and project a consistent image with your email campaigns about who you are and what you do.

Step 2 – Pick a fight – Whether you realize it or not, your company is always fighting against something and you have to figure out what that is. You might be fighting against high prices for your customers. You might be fighting against customer inconvenience, against poor customer service or against low quality products. You might be directly fighting against another competitor to win the hearts, minds (and dollars) of those you’re communicating with. Figure out what you’re fighting against and you’ll be able to more clearly construct your messages.

Step 3 – Make a difference – Great, you have an identity and you know what you’re fighting against. But it’s all a bunch of empty promises until you live up to your ideals and make a difference out there! You have to find list members by providing something of value to them to get them to signup. You have to convert those leads into customers by effectively creating clear and compelling calls to action and selling points. In other words, find the people that need to be saved from whatever you’re fighting against and convince them that you’re the one to do the saving!

Step 4 – Get some good PR – If you really want to be it a do it yourself email marketing hero you have to get some good PR, just like all superheroes enjoy. A superhero without good PR is just a crazy guy in a mask running around your city. How do you get good PR while sending out email campaigns? It’s easy, you get customer success stories and testimonials that you can share that serve as your front page headline that you are indeed a hero and not some costumed lunatic.

Step 5 – Never get complacent – It’s happened to every superhero… just when they are on top of the world they get complacent and stop caring/trying/wanting to help. And then that’s when somebody needs them the most! To be a do it yourself email marketing hero you have to always strive to stay ahead.

That means tracking your campaigns, comparing their successes and failures and making improvements. That means always finding new leads and list members that you can work on converting. That means consistently providing something of real value to your list members to make it worthwhile for them to be receiving your messages.

Guess what the best part about this whole plan is? You hardly need to spend any money to put it into action, and it won’t take up every second of your workday. Find a cheap email service provider, buy yourself a mask and a cape (completely optional) and get to work following this 5 step plan to becoming a do it yourself email marketing hero!

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