20% of B2B Email Marketing Messages Never Get Delivered

An alarming 20% of B2B email marketing messages never get delivered, according to a new study put out by Return Path. Even more concerning is that figure is for emails which have permission to be sent. This isn’t spam we’re talking about here, these are legitimate emails that businesses are sending to other businesses and to consumers, that never reach their intended destination.

That means that 1 in 5 of the people on your list never even have a chance to open your message, because it never reaches their inbox at all.

This study also featured some other email marketing statistics that might come as an unwelcome surprise to you and your organization. But like with anything else, and all of the latest email marketing trends, if you learn from the wealth of information that’s available, you can improve your results. Read more

Best Email Marketing Software for Small Businesses

Which companies currently provide the best email marketing software for small businesses? That’s a loaded question, because you have to come to your own conclusion for what “best” really is. Are you focused strictly on cost savings, or is deliverability your number one goal? Are you looking for step by step instructions and guides, or are looking for something with more customization ability?

Consider some of these various factors and then get ready to dive headfirst into picking the best email marketing software for you and your company or organization. All of the best email marketing programs for small businesses should enable you to do the following: Read more

Looking for Cheap Email Marketing?

Finding cheap email marketing is more important than it ever has been before. Shall we run down the reasons? Let’s see… the economy is slow… unemployment is high… consumers are cautious and weary… and you still have a business to run, with a product to sell or a service to promote. Cheap email marketing can be just as effective as super expensive campaigns managed by consultants and when you consider the lower costs, it will actually provide a higher ROI. Read more

Outlook 2010: Still no Effective Email Marketing Templates

It’s been announced and circulating the web that the beta release for Microsoft Outlook 2010 still will not accept standard based HTML, rendering your email marketing templates for the most part useless if they are received by a user using Outlook. The Email Standards Project Blog and the Campaign Monitor Blog both featured great, detailed accounts about what this means earlier today.

In a nutshell, it means your HTML email marketing templates, taking advantage of practical layout and design elements that work nearly everywhere else will still not work in the next version of Outlook. Read more

Email Marketing Programs – What’s the Difference?

If you think that all email marketing programs offer the same services for the same price, well, you are sorely mistaken. There are literally over 100 different email service providers, and there are legitimate differences between them that help differentiate some as the top dogs and others as the laggards or worse, as black hat operations. Use this guide to help you differentiate the various software and service options you have at your disposal. Read more

Difference Between Autoresponders and Email Marketing Opt In

Do you know the difference between an autoresponder and an email marketing opt in? Many people wrongly categorize them as being the same thing. There is some overlap between the two, and you may find integrated services that perform both options. However, they are two different services which are used for sometimes different reasons. Read more

Who Has the Best Web Based Email Marketing Software?

There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.

The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into. Read more

7 Top Reasons Why You Need Email Marketing Companies

You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more

Choosing Between Email Marketing Templates

When it comes to email marketing templates, you’ll inevitably see that not all are created equally. There are several different choices you are going to have to make that could have a serious effect on the way your emails are received by your targeted audience. This is before you even get down to the nitty-gritty details of how the email actually looks and presents your information.

The first thing you have to ask yourself is if you want to be using email marketing templates to begin with. The downside to a template is just that; it’s a template. That means that other people will have access to it and will be using it to promote their own messages and products.

Since the name of the game is standing out from your competition, a template can sometimes be dangerous ground. Choosing an email service provider that has a plentiful selection of templates or customizing the templates you work with are two good ideas to help circumvent this issue.

After you’ve made the decision that you do indeed want to use email marketing templates, you then have to consider how you want your template to be constructed. Ultimately, you have three main choices that you can choose between when you’re sending out your emails. Read more

5 Must Haves in Email Campaign Software

Making a decision between email campaign software providers can be tricky and time consuming. At this point there are literally dozens of different options, all of which promise up and down that they are the most affordable, the most functional and the most successful. However, how are you really supposed to make this difficult decision? Pay attention to these 5 things your email campaign software must have. Read more