Email Marketing Tip of the Week – Connecting With Your List

With this week’s email marketing tip of the week I wanted to talk about one of the biggest problems that new and experienced email marketers alike have, and that’s the inability to connect with their list members. If you really want to be successful at converting an email marketing lead into a customer, you need to be able to reach out to them on their terms as opposed to reaching out to them on your own.

Some people are at a loss for how to do this but the truth is it shouldn’t be too difficult to change the style and focus of your messages in order to connect with your list at a much more appropriate and effective level. Here are some ideas you can use to reach out to your list more successfully. Read more

6 Ways to Acquire More Email Marketing Leads

All of your success will begin with the quality and quantity (in that order) of your email marketing leads. If you’re struggling with your permission based email marketing campaigns then you need to reconsider everything that you to do acquire your leads. Making a series of small tweaks in every step of the process will lead to major improvements in the effectiveness and power of your campaigns. Read more

To Buy or Not to Buy an Email List for Sale

Considering how easy it is to get your hands on an email list for sale it’s quite tempting to go down that road for many individuals and businesses. However, if you don’t know by now than it’s time to figure it out: buying an email list can have serious consequences in terms of the effectiveness of your campaign, the reputation of your company and your standing with Uncle Sam.

Before you make the leap and acquire an email list for sale, consider these points. Read more

4 Myths About Email Campaign Management

There are a lot of myths circulating out there about email campaign management. They all basically lead to one thing: avoiding it at all costs. Clearly, there must be a better way to go about things. In this article I will debunk 4 myths about email campaign management that will hopefully encourage you to get the ball rolling with your own company or organization. Read more

Be a Do It Yourself Email Marketing Hero in 5 Steps

Just how exactly do you go about being a do it yourself email marketing hero? Well if you’re a real hero, you have to be aware of the evil forces working against you. Let’s see here: your marketing budget is small; the economy isn’t operating anywhere close to 100%; people are becoming increasingly more frustrated with email messages and SPAM everyday; some of your competition might have a head start on you with their online presence…

Sheesh! That’s a lot of evil forces trying to hold you back. Even Batman only has two, maybe three, to deal with per movie. The good news is, it’s not too late to throw on your own cape and become a do it yourself email marketing hero! Read more

3 Free Email Marketing Consulting Tips

Email marketing consulting can bring along a hefty price tag. Of course, it doesn’t have to. Even the best email marketing consultant is going to be drawing from the same general pool of knowledge as other people who are experienced in the field. I’m not saying they aren’t worth it for many individuals and companies, because they absolutely are.

What I am saying is that if you don’t have the budget to pay for email marketing consulting than none of that does you any good. So before you sign up for an expensive class or membership or before you hire a pricey email marketing consultant to advise you and construct your campaigns, check out these 3 free tips that should boost your performance. Read more

6 Important Email Marketing Statistics

Email marketing statistics tell some very different stories than you might think at first glance. It’s crucial to your success that you 1) learn the difference between all of the statistics, 2) track all of your email campaigns to compare results and make improvements and 3) figure out which statistics are most accurate and applicable to use on your campaigns. Read more

Email Marketing Tip of the Week – Segmentation and Targeting

This week’s email marketing tip is going to help you out with email target marketing. One of the secrets to success that most beginners don’t understand is that segmenting your list into smaller, more focused lists, produces far improved results. It allows many benefits over having one massive list, including the ability to experiment, deliver customized content and much more. Read more

Turning an Email Marketing Lead into a Customer

We all know there is a big difference between finding an email marketing lead and converting that lead into a paying customer and client. Being great at finding leads is, well, great. But being great at taking your existing leads and developing them into customers is the far more important skill. After all, it’s not the size of your list that matters, it’s the quality.

A list with nothing but unconverted prospects doesn’t do much good. If you wait too long to turn them into customers, you may miss your opportunity and the lead can be gone for good. Read more

5 Business to Business Email Marketing Dos and Don’ts

Business to business email marketing is a little bit different than when you are directly approaching individual consumers. Of course businesses and organizations are interested in different things and have different needs, constraints and desires than an individual person or household does. It’s therefore important to connect to the needs of your target market, which in this case are other businesses that are interested in your products or services. Read more

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