Email Marketing Tip of the Week – Does your list know who you are?

People are always searching for that one email marketing tip that is going to push them over the edge and turn their list into a nonstop windfall of money. Well I hate to disappoint but there isn’t a tip in existence that can do that for you…at least not one tip. In truth, if you want to improve your success with any email marketing campaign you’re going to have to institute lots of small changes that raise the bar and bring you up to speed with all of the many best practices that already exist.

When in doubt, try reversing the situation. If you received this email from some company, would it be compelling to you? Would you delete it or open it? If you opened it, would you really read through it and consider taking some kind of action – clicking, making a purchase, visiting a website – based upon it?

Considering all of that, this week the email marketing tip I would like to talk about concerns whether or not your list knows who you are. The bottom line is that if your list does not know who you are, you’re in a world of trouble, and you have to get to changing that as soon as possible.

When you’re in the midst of an email marketing campaign you can ensure that your list recognizes you and your emails in a variety of ways. It really comes down to paying attention to all of the small details you may be overlooking.

To begin with, be sure that in the “From” field, you make sure that your list is going to see something they are familiar with. It shouldn’t be your personal name unless you truthfully have that kind of recognition with your customers, clients and prospects. Additionally, you need to be careful even when it comes to your company name. If  your company’s full name is “John Miller’s Snow Blowing USA Incorporated” but all of your advertisements, invoices and marketing materials reference you as “Snow Blowing USA“, than that is what needs to be in the from field.

Continuing along the same path for this email marketing tip, you also need to pay attention to the “To” field. Whenever possible try to address your emails to the name of the person you are sending it to, not their email address or a generic phrase. If I’m John Miller from Snow Blowing USA, I know I look much more carefully at an email that is talking to John or John Miller than an email that is talking to jmiller43301921@yahoo.com or “all”.

Finally, one last thing I would like to cover with this week’s email marketing tip is that you also need to be careful with your subject line. Always avoid all spammy phrases such as “free free free” and use proper punctuation and capitalization. Additionally, keep the subject short and sweet, try to max out around 60 or 70 characters. Finally, make sure the subject line is intriguing and is on topic. Somebody glancing at the subject line should be able to quickly spot what the message pertains to.

Paying attention to these small details not only will improve your email campaign performance but will also help you avoid the dreaded SPAM filter. That wraps of this week’s email marketing tip of the week, enjoy.

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