Be a Do It Yourself Email Marketing Hero in 5 Steps

Just how exactly do you go about being a do it yourself email marketing hero? Well if you’re a real hero, you have to be aware of the evil forces working against you. Let’s see here: your marketing budget is small; the economy isn’t operating anywhere close to 100%; people are becoming increasingly more frustrated with email messages and SPAM everyday; some of your competition might have a head start on you with their online presence…

Sheesh! That’s a lot of evil forces trying to hold you back. Even Batman only has two, maybe three, to deal with per movie. The good news is, it’s not too late to throw on your own cape and become a do it yourself email marketing hero! Read more

3 Free Email Marketing Consulting Tips

Email marketing consulting can bring along a hefty price tag. Of course, it doesn’t have to. Even the best email marketing consultant is going to be drawing from the same general pool of knowledge as other people who are experienced in the field. I’m not saying they aren’t worth it for many individuals and companies, because they absolutely are.

What I am saying is that if you don’t have the budget to pay for email marketing consulting than none of that does you any good. So before you sign up for an expensive class or membership or before you hire a pricey email marketing consultant to advise you and construct your campaigns, check out these 3 free tips that should boost your performance. Read more

Difference Between Autoresponders and Email Marketing Opt In

Do you know the difference between an autoresponder and an email marketing opt in? Many people wrongly categorize them as being the same thing. There is some overlap between the two, and you may find integrated services that perform both options. However, they are two different services which are used for sometimes different reasons. Read more

6 Important Email Marketing Statistics

Email marketing statistics tell some very different stories than you might think at first glance. It’s crucial to your success that you 1) learn the difference between all of the statistics, 2) track all of your email campaigns to compare results and make improvements and 3) figure out which statistics are most accurate and applicable to use on your campaigns. Read more

4 Reasons to Use an Email Marketing Firm

Is an email marketing firm the solution to all of your problems? The honest answer is that the best email marketing firms can help you out immensely, but they still might not be for everyone. Different companies and individuals have different budgets, and different people also have different desires in terms of the level of control and input they personally have over the final product.

If you’re thinking about using an email marketing firm but are unsure of whether to take the next step, consider these 4 reasons why you may want to take advantage of these available services. Read more

Finding Writers for Effective Email Marketing Newsletters

Writing effective email marketing newsletters can make or break the success you and your business sees from your campaigns. It’s vital that you are able to develop well written emails that are engaging, interesting and informative. Your newsletters also need to have a consistent tone and theme, so that your list knows what to expect from you and can easily distinguish your email from someone else’s.

If you can’t seem to come up with the content on your own, or you can’t put your message into words effectively, you can choose between these available strategies to get your campaign on track. Read more

Turning an Email Marketing Lead into a Customer

We all know there is a big difference between finding an email marketing lead and converting that lead into a paying customer and client. Being great at finding leads is, well, great. But being great at taking your existing leads and developing them into customers is the far more important skill. After all, it’s not the size of your list that matters, it’s the quality.

A list with nothing but unconverted prospects doesn’t do much good. If you wait too long to turn them into customers, you may miss your opportunity and the lead can be gone for good. Read more

Email Marketing Tip of the Week – Does your list know who you are?

People are always searching for that one email marketing tip that is going to push them over the edge and turn their list into a nonstop windfall of money. Well I hate to disappoint but there isn’t a tip in existence that can do that for you…at least not one tip. In truth, if you want to improve your success with any email marketing campaign you’re going to have to institute lots of small changes that raise the bar and bring you up to speed with all of the many best practices that already exist.

When in doubt, try reversing the situation. If you received this email from some company, would it be compelling to you? Would you delete it or open it? If you opened it, would you really read through it and consider taking some kind of action – clicking, making a purchase, visiting a website – based upon it?

Considering all of that, this week the email marketing tip I would like to talk about concerns whether or not your list knows who you are. The bottom line is that if your list does not know who you are, you’re in a world of trouble, and you have to get to changing that as soon as possible. Read more

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