6 Insider Secrets to Email Marketing

August 7, 2009 by  
Filed under Email Marketing Tips


Everyone is looking for some great insider secrets to email marketing. If only you could just find out that one great piece of advice, or that one miraculous tip, then surely you and your campaigns would be soaring towards success as we speak, right? The good news is that you don’t have to spend an extravagant amount of money on fancy email marketing consultants to help figure out how to improve your results.

Instead, you can take a peek at these 6 quick fire insider secrets to email marketing. You’ll immediately be able to improve your campaigns, or begin a brand new campaign without having to struggle or stumble. Read more

20% of B2B Email Marketing Messages Never Get Delivered

July 22, 2009 by  
Filed under News and Resources

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An alarming 20% of B2B email marketing messages never get delivered, according to a new study put out by Return Path. Even more concerning is that figure is for emails which have permission to be sent. This isn’t spam we’re talking about here, these are legitimate emails that businesses are sending to other businesses and to consumers, that never reach their intended destination.

That means that 1 in 5 of the people on your list never even have a chance to open your message, because it never reaches their inbox at all.

This study also featured some other email marketing statistics that might come as an unwelcome surprise to you and your organization. But like with anything else, and all of the latest email marketing trends, if you learn from the wealth of information that’s available, you can improve your results. Read more