Instead, you can take a peek at these 6 quick fire insider secrets to email marketing. You’ll immediately be able to improve your campaigns, or begin a brand new campaign without having to struggle or stumble.

Quick Fire Insider Secrets to Email Marketing

1. Personality is better than a sales pitch: We all deal with sales pitches all day long. The commercials we see and hear, the advertisements we read, the pushy salespeople at stores we visit and of course the emails we receive. It’s hard to differentiate yourself from the crowd when all you’re doing is offering a sales pitch. Instead, inject some honest personality into your email campaigns. Your list members will be more engaged, you’ll build up more trust with them and you’ll stand out from the pack.

2. Too much of a good thing is bad: This is coming from a person who normally doesn’t agree with this statement. If we’re talking too much of a good thing, like pizza, or Italian sandwiches, then I don’t think that’s possible. But if we’re talking about the frequency of your email newsletters and communications, then it certainly is.

I don’t care if I’m the founder of the company in question, if I’m receiving an email once a day and I thought I was going to be getting a once per week newsletter, I’m deleting your email, skimming past it or unsubscribing. Set up expectations for your email frequency and don’t push the boundary towards excessive communication.

3. 20% of emails don’t get delivered: I’m not talking about bounces here, I’m talking about 20% of emails that you thought were delivered. It’s a startling number, and it speaks to the importance of not making any assumptions about the success of your campaign. Always find concrete evidence to the effectiveness of your campaigns and always work on improving your list quality. Not blindly trusting the stats you receive or hear about is one of the huge insider secrets to email marketing that you should know.

4. 94% of email is spam: Not like any of us needed a statistic to be reminded of this fact, but we all are inundated with spam messages in our inbox. That means that if you want your emails to be read by your list members you really have to work hard on following established best practices. That means short, concise and accurate subject lines, displayed “from” information, qualified, permission based list members and more.

5. Cheap email marketing exists: Yes, there is such a thing as cheap email marketing and it’s one of the best insider secrets to email marketing that you can be given. In fact, many of the best email marketing providers are extremely affordable for any sized business or operation. Even better, they all allow for free trials so you can make the final call based on experience. For example, you can sign up for an iContact free trial with plans starting at $9.95 per month, a Constant Contact free trial with plans starting at $15 per month, a Stream Send free trial with plans starting at $20 per month or an AWeber free trial with plans starting at $19 per month.

6. You’re not done with tests when you’re finished with college: But don’t worry, these tests are certainly a good thing. You should be segmenting your list and sending out emails with slight variations. Compare the results and track which variables perform better so that you can optimize your campaigns to the best of your ability. One-size-fits-all email newsletters and campaigns simply don’t cut it anymore. You’ll be missing out on a wealth of valuable data. Start segmenting, testing and optimizing immediately.

If you didn’t know… now you do. Use these insider secrets to email marketing wisely.

That means that 1 in 5 of the people on your list never even have a chance to open your message, because it never reaches their inbox at all.

This study also featured some other email marketing statistics that might come as an unwelcome surprise to you and your organization. But like with anything else, and all of the latest email marketing trends, if you learn from the wealth of information that’s available, you can improve your results.

B2B Email Marketing Coming up Short

To be exact, the study states that only 79.3% of messages are delivered. Of the 20.7% which are not delivered, only 3.3% get sent to the junk box. That means that 17.4% of the emails you send out aren’t delivered, and you don’t even know it most of the time. They don’t show up as bounces or as SPAM, they just are lost in the fold.

Study Shows Some Nuts Are Tougher to Crack

The 5 most strict ISPs– meaning they don’t deliver the highest percentage of your B2B email marketing messages –are:

• Gmail – 23%
• Hotmail – 20%
• MSN – 20 %
• Comcast – 17%
• AOL – 16%

Additionally, when you’re sending B2B email marketing messages you’re much more likely to run into security and firewall programs such as Symantec, which only deliver about 72% of your messages.

You can view the press release download the full study here.

What Can you Learn?

So how can you effectively promote your small business using email marketing? Or for that matter, your medium or large sized corporation? The moral of the story is that you have to cover all of your bases, you can’t assume anything and you always have to be monitoring your results. Here are a few ideas to help you improve your email campaign deliverability:

1. Don’t Settle for an Average ESP – Don’t settle for an average email service provider. Find one that you know you can trust, and that is proven to deliver the results you are looking for.

2. Don’t assume anything – Never assume that anything that doesn’t show up as a bounce is a delivered email. From now on all emails you send out are guilty until being proven innocent.

3. Always clean your list – The cleaner you keep your list, the more you will improve your deliverability and the sooner you will catch any glaring holes or problems with your campaign or your list as a whole.

4. Talk to clients – Pick a random sampling of 10 or 20 names from your list for which you also have their full contact information. Spend half an hour calling all of them to see if they have been receiving your emails or not. If not, be sure to find out if the address you have is correct, who their ISP is and if they use any security firewalls. The more information at your disposal, the easier it will be to spot your own campaign email marketing trends.

5. Strive for perfection – Everything you do with your email campaigns can end up affecting your deliverability. Strive for perfection, and spend the necessary time to create effective, high quality campaigns and then to analyze and optimize them down the road.

As the above new email marketing statistics show, nothing is guaranteed in the world of B2B email marketing. However, if you take the time to understand the issues at hand and how you can to improve upon your shortcomings, you’ll still come out for the better on the other side.