An alarming 20% of B2B email marketing messages never get delivered, according to a new study put out by Return Path. Even more concerning is that figure is for emails which have permission to be sent. This isn’t spam we’re talking about here, these are legitimate emails that businesses are sending to other businesses and to consumers, that never reach their intended destination.
That means that 1 in 5 of the people on your list never even have a chance to open your message, because it never reaches their inbox at all.
This study also featured some other email marketing statistics that might come as an unwelcome surprise to you and your organization. But like with anything else, and all of the latest email marketing trends, if you learn from the wealth of information that’s available, you can improve your results. Read more
Which companies currently provide the best email marketing software for small businesses? That’s a loaded question, because you have to come to your own conclusion for what “best” really is. Are you focused strictly on cost savings, or is deliverability your number one goal? Are you looking for step by step instructions and guides, or are looking for something with more customization ability?
Consider some of these various factors and then get ready to dive headfirst into picking the best email marketing software for you and your company or organization. All of the best email marketing programs for small businesses should enable you to do the following: Read more
Finding cheap email marketing is more important than it ever has been before. Shall we run down the reasons? Let’s see… the economy is slow… unemployment is high… consumers are cautious and weary… and you still have a business to run, with a product to sell or a service to promote. Cheap email marketing can be just as effective as super expensive campaigns managed by consultants and when you consider the lower costs, it will actually provide a higher ROI. Read more
94% of Email is SPAM… So What Are You?
With data collected by Google Postini and released several months ago, it was revealed that 94% of email messages are SPAM or are treated as such by the recipients of the messages. Let’s think about that for a minute… 94% is a test grade you would hang on your refrigerator for months; 94% means don’t set the alarm because by the time you wake up there’s going to be snow on the ground and you won’t have to go to work; 94% is shockingly close to 100% and that means that if your email marketing program isn’t doing everything correctly, well, you can guess which category your messages are going to fall into.
Here are some factors that may be leading to the messages from your email marketing program being tagged as SPAM along with what you can do to prevent that from happening. Wouldn’t it be great to reside amongst the very happy 6% of messages that are positively received by their intended audiences? Read more
Email Marketing Tip of the Week – Connecting With Your List
With this week’s email marketing tip of the week I wanted to talk about one of the biggest problems that new and experienced email marketers alike have, and that’s the inability to connect with their list members. If you really want to be successful at converting an email marketing lead into a customer, you need to be able to reach out to them on their terms as opposed to reaching out to them on your own.
Some people are at a loss for how to do this but the truth is it shouldn’t be too difficult to change the style and focus of your messages in order to connect with your list at a much more appropriate and effective level. Here are some ideas you can use to reach out to your list more successfully. Read more
4 Myths About Email Campaign Management
There are a lot of myths circulating out there about email campaign management. They all basically lead to one thing: avoiding it at all costs. Clearly, there must be a better way to go about things. In this article I will debunk 4 myths about email campaign management that will hopefully encourage you to get the ball rolling with your own company or organization. Read more
Email Marketing Programs – What’s the Difference?
If you think that all email marketing programs offer the same services for the same price, well, you are sorely mistaken. There are literally over 100 different email service providers, and there are legitimate differences between them that help differentiate some as the top dogs and others as the laggards or worse, as black hat operations. Use this guide to help you differentiate the various software and service options you have at your disposal. Read more
Difference Between Autoresponders and Email Marketing Opt In
Do you know the difference between an autoresponder and an email marketing opt in? Many people wrongly categorize them as being the same thing. There is some overlap between the two, and you may find integrated services that perform both options. However, they are two different services which are used for sometimes different reasons. Read more
Who Has the Best Web Based Email Marketing Software?
There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.
The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into. Read more
Is Your Email Marketing Agency a Good Fit?
Many people are unfamiliar with the ways in which their choice of email marketing agency may differ from another’s. There are actually many points of difference that help some companies stand above others as superior options. Here are 5 questions to ask yourself when choosing the email marketing consultant that will represent your company.
Remember, you plan on entrusting this person or agency with one of your principle methods of customer and prospect outreach. Don’t take the decision lightly. Read more
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