Who Has the Best Web Based Email Marketing Software?

There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.

The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into.

Companies such as MailChimp, Bronto and Listrak are just a few of the popular choices and all offer flexible and powerful programs. It doesn’t come close to stopping there though, here’s a list with about 100 different email service providers. In the future, I’ll plan on reviewing many of these different providers as well as comparing their services. In the mean time, here are two of my personal favorites.

iContact Web Based Email Marketing Software

iContact is probably the most feature rich, affordably priced email service provider around. They have plans starting at just $9.95 a month, and considering what you get for that price tag, the value is extraordinary. iContact has over 300 templates that you can choose between and the service includes survey tools and blogging and RSS capabilities as well.

You’ll be able to archive your newsletters on the web, and make use of their autoresponder tools to build your company’ list. They have a strong reputation and great deliverability rates, and offer complete list management and tracking services.

Sign up for an iContact free trial here

Constant Contact Web Based Email Marketing Software

Constant Contact has plans starting at $15 per month, scaling up depending on the size of your list. You have a powerful survey tool at your disposal, although you will have to pay an additional monthly fee to use it after a free trial. One of the best things about the Constant Contact web based email marketing software is how easy the interface is to use and get accustomed it.

You’ll have hundreds of templates to choose between, broken down into easy to find categories. You’ll also have a comprehensive tracking system and full list management and segmentation abilities.

Sign up for a Constant Contact free trial here

This was by no means meant to be a comprehensive or complete guide on the best email service providers. It was meant to whet your appetite a bit and get you ready to dive in and try one of these companies out for yourself. The only way to really make a decision that you’re happy with is to learn by doing. Plus, with a free trial, it’s hard to go wrong.

If you’re new to the world of email communications and online marketing, consider one of these web based email marketing software companies to get you and your company started in the right direction.

 Subscribe in your RSS reader