An alarming 20% of B2B email marketing messages never get delivered, according to a new study put out by Return Path. Even more concerning is that figure is for emails which have permission to be sent. This isn’t spam we’re talking about here, these are legitimate emails that businesses are sending to other businesses and to consumers, that never reach their intended destination.
That means that 1 in 5 of the people on your list never even have a chance to open your message, because it never reaches their inbox at all.
This study also featured some other email marketing statistics that might come as an unwelcome surprise to you and your organization. But like with anything else, and all of the latest email marketing trends, if you learn from the wealth of information that’s available, you can improve your results. Read more
Which companies currently provide the best email marketing software for small businesses? That’s a loaded question, because you have to come to your own conclusion for what “best” really is. Are you focused strictly on cost savings, or is deliverability your number one goal? Are you looking for step by step instructions and guides, or are looking for something with more customization ability?
Consider some of these various factors and then get ready to dive headfirst into picking the best email marketing software for you and your company or organization. All of the best email marketing programs for small businesses should enable you to do the following: Read more
Finding cheap email marketing is more important than it ever has been before. Shall we run down the reasons? Let’s see… the economy is slow… unemployment is high… consumers are cautious and weary… and you still have a business to run, with a product to sell or a service to promote. Cheap email marketing can be just as effective as super expensive campaigns managed by consultants and when you consider the lower costs, it will actually provide a higher ROI. Read more
It’s been announced and circulating the web that the beta release for Microsoft Outlook 2010 still will not accept standard based HTML, rendering your email marketing templates for the most part useless if they are received by a user using Outlook. The Email Standards Project Blog and the Campaign Monitor Blog both featured great, detailed accounts about what this means earlier today.
In a nutshell, it means your HTML email marketing templates, taking advantage of practical layout and design elements that work nearly everywhere else will still not work in the next version of Outlook. Read more
Email Marketing Programs – What’s the Difference?
If you think that all email marketing programs offer the same services for the same price, well, you are sorely mistaken. There are literally over 100 different email service providers, and there are legitimate differences between them that help differentiate some as the top dogs and others as the laggards or worse, as black hat operations. Use this guide to help you differentiate the various software and service options you have at your disposal. Read more
Difference Between Autoresponders and Email Marketing Opt In
Do you know the difference between an autoresponder and an email marketing opt in? Many people wrongly categorize them as being the same thing. There is some overlap between the two, and you may find integrated services that perform both options. However, they are two different services which are used for sometimes different reasons. Read more
Who Has the Best Web Based Email Marketing Software?
There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.
The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into. Read more
Is Your Email Marketing Agency a Good Fit?
Many people are unfamiliar with the ways in which their choice of email marketing agency may differ from another’s. There are actually many points of difference that help some companies stand above others as superior options. Here are 5 questions to ask yourself when choosing the email marketing consultant that will represent your company.
Remember, you plan on entrusting this person or agency with one of your principle methods of customer and prospect outreach. Don’t take the decision lightly. Read more
4 Reasons to Use an Email Marketing Firm
Is an email marketing firm the solution to all of your problems? The honest answer is that the best email marketing firms can help you out immensely, but they still might not be for everyone. Different companies and individuals have different budgets, and different people also have different desires in terms of the level of control and input they personally have over the final product.
If you’re thinking about using an email marketing firm but are unsure of whether to take the next step, consider these 4 reasons why you may want to take advantage of these available services. Read more
7 Top Reasons Why You Need Email Marketing Companies
You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more
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