Difference Between Autoresponders and Email Marketing Opt In

June 4, 2009 by  
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Do you know the difference between an autoresponder and an email marketing opt in? Many people wrongly categorize them as being the same thing. There is some overlap between the two, and you may find integrated services that perform both options. However, they are two different services which are used for sometimes different reasons. Read more

Who Has the Best Web Based Email Marketing Software?

June 3, 2009 by  
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There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.

The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into. Read more

7 Top Reasons Why You Need Email Marketing Companies

June 1, 2009 by  
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You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more

Turning an Email Marketing Lead into a Customer

June 1, 2009 by  
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We all know there is a big difference between finding an email marketing lead and converting that lead into a paying customer and client. Being great at finding leads is, well, great. But being great at taking your existing leads and developing them into customers is the far more important skill. After all, it’s not the size of your list that matters, it’s the quality.

A list with nothing but unconverted prospects doesn’t do much good. If you wait too long to turn them into customers, you may miss your opportunity and the lead can be gone for good. Read more

5 Must Haves in Email Campaign Software

May 29, 2009 by  
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Making a decision between email campaign software providers can be tricky and time consuming. At this point there are literally dozens of different options, all of which promise up and down that they are the most affordable, the most functional and the most successful. However, how are you really supposed to make this difficult decision? Pay attention to these 5 things your email campaign software must have. Read more