94% of Email is SPAM… So What Are You?

June 18, 2009 by  
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With data collected by Google Postini and released several months ago, it was revealed that 94% of email messages are SPAM or are treated as such by the recipients of the messages. Let’s think about that for a minute… 94% is a test grade you would hang on your refrigerator for months; 94% means don’t set the alarm because by the time you wake up there’s going to be snow on the ground and you won’t have to go to work; 94% is shockingly close to 100% and that means that if your email marketing program isn’t doing everything correctly, well, you can guess which category your messages are going to fall into.

Here are some factors that may be leading to the messages from your email marketing program being tagged as SPAM along with what you can do to prevent that from happening. Wouldn’t it be great to reside amongst the very happy 6% of messages that are positively received by their intended audiences? Read more

7 Steps to FTC CAN-SPAM Compliance for B2B Email Marketing

June 15, 2009 by  
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Whether you’re new to the world of B2B email marketing or you’re an old dog looking to learn some new tricks, at the top of your list of priorities has to be CAN-SPAM compliance. Understanding the CAN-SPAM act and what you have to do to abide by it won’t just keep you out of trouble with the law, but it will also enable you to dramatically improve the success of your campaigns. Follow these 7 steps to abide by the FTC CAN-SPAM laws and improve your B2B email marketing. Read more

To Buy or Not to Buy an Email List for Sale

June 5, 2009 by  
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Considering how easy it is to get your hands on an email list for sale it’s quite tempting to go down that road for many individuals and businesses. However, if you don’t know by now than it’s time to figure it out: buying an email list can have serious consequences in terms of the effectiveness of your campaign, the reputation of your company and your standing with Uncle Sam.

Before you make the leap and acquire an email list for sale, consider these points. Read more

Email Marketing Programs – What’s the Difference?

June 4, 2009 by  
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If you think that all email marketing programs offer the same services for the same price, well, you are sorely mistaken. There are literally over 100 different email service providers, and there are legitimate differences between them that help differentiate some as the top dogs and others as the laggards or worse, as black hat operations. Use this guide to help you differentiate the various software and service options you have at your disposal. Read more

Is Your Email Marketing Agency a Good Fit?

June 2, 2009 by  
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Many people are unfamiliar with the ways in which their choice of email marketing agency may differ from another’s. There are actually many points of difference that help some companies stand above others as superior options. Here are 5 questions to ask yourself when choosing the email marketing consultant that will represent your company.

Remember, you plan on entrusting this person or agency with one of your principle methods of customer and prospect outreach. Don’t take the decision lightly. Read more

7 Top Reasons Why You Need Email Marketing Companies

June 1, 2009 by  
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You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more

Email Marketing Tip of the Week – Does your list know who you are?

May 29, 2009 by  
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People are always searching for that one email marketing tip that is going to push them over the edge and turn their list into a nonstop windfall of money. Well I hate to disappoint but there isn’t a tip in existence that can do that for you…at least not one tip. In truth, if you want to improve your success with any email marketing campaign you’re going to have to institute lots of small changes that raise the bar and bring you up to speed with all of the many best practices that already exist.

When in doubt, try reversing the situation. If you received this email from some company, would it be compelling to you? Would you delete it or open it? If you opened it, would you really read through it and consider taking some kind of action – clicking, making a purchase, visiting a website – based upon it?

Considering all of that, this week the email marketing tip I would like to talk about concerns whether or not your list knows who you are. The bottom line is that if your list does not know who you are, you’re in a world of trouble, and you have to get to changing that as soon as possible. Read more

5 Must Haves in Email Campaign Software

May 29, 2009 by  
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Making a decision between email campaign software providers can be tricky and time consuming. At this point there are literally dozens of different options, all of which promise up and down that they are the most affordable, the most functional and the most successful. However, how are you really supposed to make this difficult decision? Pay attention to these 5 things your email campaign software must have. Read more