6 Insider Secrets to Email Marketing

August 7, 2009 by  
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Everyone is looking for some great insider secrets to email marketing. If only you could just find out that one great piece of advice, or that one miraculous tip, then surely you and your campaigns would be soaring towards success as we speak, right? The good news is that you don’t have to spend an extravagant amount of money on fancy email marketing consultants to help figure out how to improve your results.

Instead, you can take a peek at these 6 quick fire insider secrets to email marketing. You’ll immediately be able to improve your campaigns, or begin a brand new campaign without having to struggle or stumble. Read more

What is Email Marketing; and What it Should Be

July 30, 2009 by  
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Lots of people new to the world of online promotion end up asking, what is email marketing? Well, taken from Wikipedia, email marketing is, “A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.” OK, that’s great, but I think just about anybody could have figured out the literal definition of what email marketing is.

More important than that is understanding the answer to the question “what is email marketing?” in the real world. We all receive plenty of email marketing messages each and every day, most of them we lump into the SPAM category. They are wastes of time and space, they slow down and infect our computers, they try to sell us enhancement creams or steal our bank account information and of course they give the rest of us a bad name. Read more

Email Marketing Tip OTW – Connecting with Social Media

July 23, 2009 by  
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In this email marketing tip of the week, I want to talk about effectively connecting your email marketing campaign with your social media strategies. The two don’t have to be separate, discontinuous entities and in fact to maximize the success of both, they shouldn’t be. However, just quickly throwing out a link at the bottom of your email mentioning Facebook or Twitter isn’t enough. (Andrew at The Scrappy Email Marketer does a great job at pointing out some corporate blunders in this exact realm.)

In this email marketing tip the point I’d like to drive home is that you can take this on from two approaches. Read more

5 Steps to Better Market Research with Satisfaction Survey Software

July 14, 2009 by  
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Satisfaction survey software can help you conduct top notch market research that makes professional statistical companies envious. All of the answers lie at your fingertips with customer service software. Survey results can reveal everything you could ever want, to help improve conversions, to make your customers happier and ultimately to focus your business in the best direction possible for growth and success.

Many small businesses are at a loss when it comes to making improvements in their performance. It’s not necessarily a lack of caring or effort either. More likely, it’s a lack of understanding- understanding where the problems really lie and understanding how to improve on those weak spots. Making good use of the best satisfaction survey software will easily allow you to come to a quick understanding of what you need to do. Read more

Customer Satisfaction Survey Software – Keep List Members Happier

July 9, 2009 by  
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Customer satisfaction survey software is the ideal tool to have at your disposal to help keep your list members happier, and we like happy list members, don’t we? Happy list members actually open up our messages and proceed to read them carefully. They buy products and services from us not just once, but repeatedly over time. They tell their friends and colleagues about how great we are, resulting in even more happy list members for our campaigns.

The point being that if you use email survey software in the right way, you’ll see a boatload of great results. Here are a few tips to help you make the most from any customer satisfaction survey software. Read more

Email Marketing Tip of the Week – Every message needs a purpose

July 9, 2009 by  
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In this week’s featured email marketing tip, I would like to touch on something that the majority of email marketers don’t seem to understand: every message needs a purpose. Not giving each message you send out a distinct message is one of the biggest mistakes in email marketing. My mailbox is flooded continually with messages from random organizations that seem to be sending out emails for no other reason besides the fact that they can, and that they are trying to sell me something.

I call this the “Hey what’s up? Buy this!” style of marketing, and it’s just not going to get the job done. Now, you don’t need to try to get all philosophical about trying to deliver exceptionally thought provoking messages. That wouldn’t be time or cost productive, and it still wouldn’t move your bottom line. Read more

Email Marketing Tip of the Week – Convert with Landing Pages

June 30, 2009 by  
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In this week’s email marketing tip of the week I wanted to discuss a crucial and often overlooked way that you can convert more of your list members. Of course the most commonly scrutinized components of your email campaigns are the emails themselves. From the subject line you craft, to the content and organization of your message, who it’s from, when it’s sent and on down the list. All of that is of course still extremely valuable to you and the success of your campaigns.

The overlooked element that many individuals, small businesses and nonprofits miss is that you need to optimize your website as well if you want to turn those list members into customers, clients and supporters. This means using specific landing pages for different emails, offers and programs so that when somebody does click through to your site, you are much more likely to reach out to them effectively. Read more

94% of Email is SPAM… So What Are You?

June 18, 2009 by  
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With data collected by Google Postini and released several months ago, it was revealed that 94% of email messages are SPAM or are treated as such by the recipients of the messages. Let’s think about that for a minute… 94% is a test grade you would hang on your refrigerator for months; 94% means don’t set the alarm because by the time you wake up there’s going to be snow on the ground and you won’t have to go to work; 94% is shockingly close to 100% and that means that if your email marketing program isn’t doing everything correctly, well, you can guess which category your messages are going to fall into.

Here are some factors that may be leading to the messages from your email marketing program being tagged as SPAM along with what you can do to prevent that from happening. Wouldn’t it be great to reside amongst the very happy 6% of messages that are positively received by their intended audiences? Read more

Email Marketing Tip of the Week – Emailing Out of a Recession

June 17, 2009 by  
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For this week’s email marketing tip of the week, I want to talk about why marketing by email is so great during a down economy or a recessionary period. None of us needs to spend more time hearing about how bad the economy is and I’m certainly not qualified to make any predictions about when significant recovery will happen, or whether not it has already begun.

So instead I’ll be focusing on the strengths of marketing by email even if there is a slumping economy. Alternatively and in other times, your business may be going through its own downward sloping cycle as the economy is doing fine, making marketing by email all the more important. Read more

Email Marketing Tip of the Week – Connecting With Your List

June 12, 2009 by  
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With this week’s email marketing tip of the week I wanted to talk about one of the biggest problems that new and experienced email marketers alike have, and that’s the inability to connect with their list members. If you really want to be successful at converting an email marketing lead into a customer, you need to be able to reach out to them on their terms as opposed to reaching out to them on your own.

Some people are at a loss for how to do this but the truth is it shouldn’t be too difficult to change the style and focus of your messages in order to connect with your list at a much more appropriate and effective level. Here are some ideas you can use to reach out to your list more successfully. Read more

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