What is Email Marketing; and What it Should Be

July 30, 2009 by  
Filed under Email Marketing Tips, Headline

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Lots of people new to the world of online promotion end up asking, what is email marketing? Well, taken from Wikipedia, email marketing is, “A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.” OK, that’s great, but I think just about anybody could have figured out the literal definition of what email marketing is.

More important than that is understanding the answer to the question “what is email marketing?” in the real world. We all receive plenty of email marketing messages each and every day, most of them we lump into the SPAM category. They are wastes of time and space, they slow down and infect our computers, they try to sell us enhancement creams or steal our bank account information and of course they give the rest of us a bad name. Read more

Reducing Email List Size with Customer Satisfaction Surveys

July 30, 2009 by  
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One of the best reasons to use customer satisfaction surveys is to actually reduce your email list size. This might sound counterintuitive to you, but if you use your Internet survey software in the right manner than you can produce a far superior list to what you had prior to your efforts. Here’s a quick primer for getting started with customer satisfaction surveys specifically for reducing your email list size. Read more

Customer Satisfaction Survey Software – Keep List Members Happier

July 9, 2009 by  
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Customer satisfaction survey software is the ideal tool to have at your disposal to help keep your list members happier, and we like happy list members, don’t we? Happy list members actually open up our messages and proceed to read them carefully. They buy products and services from us not just once, but repeatedly over time. They tell their friends and colleagues about how great we are, resulting in even more happy list members for our campaigns.

The point being that if you use email survey software in the right way, you’ll see a boatload of great results. Here are a few tips to help you make the most from any customer satisfaction survey software. Read more

94% of Email is SPAM… So What Are You?

June 18, 2009 by  
Filed under Email Marketing Tips

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With data collected by Google Postini and released several months ago, it was revealed that 94% of email messages are SPAM or are treated as such by the recipients of the messages. Let’s think about that for a minute… 94% is a test grade you would hang on your refrigerator for months; 94% means don’t set the alarm because by the time you wake up there’s going to be snow on the ground and you won’t have to go to work; 94% is shockingly close to 100% and that means that if your email marketing program isn’t doing everything correctly, well, you can guess which category your messages are going to fall into.

Here are some factors that may be leading to the messages from your email marketing program being tagged as SPAM along with what you can do to prevent that from happening. Wouldn’t it be great to reside amongst the very happy 6% of messages that are positively received by their intended audiences? Read more

Email Marketing Tip of the Week – Connecting With Your List

June 12, 2009 by  
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With this week’s email marketing tip of the week I wanted to talk about one of the biggest problems that new and experienced email marketers alike have, and that’s the inability to connect with their list members. If you really want to be successful at converting an email marketing lead into a customer, you need to be able to reach out to them on their terms as opposed to reaching out to them on your own.

Some people are at a loss for how to do this but the truth is it shouldn’t be too difficult to change the style and focus of your messages in order to connect with your list at a much more appropriate and effective level. Here are some ideas you can use to reach out to your list more successfully. Read more

Email Marketing Programs – What’s the Difference?

June 4, 2009 by  
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If you think that all email marketing programs offer the same services for the same price, well, you are sorely mistaken. There are literally over 100 different email service providers, and there are legitimate differences between them that help differentiate some as the top dogs and others as the laggards or worse, as black hat operations. Use this guide to help you differentiate the various software and service options you have at your disposal. Read more

Difference Between Autoresponders and Email Marketing Opt In

June 4, 2009 by  
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Do you know the difference between an autoresponder and an email marketing opt in? Many people wrongly categorize them as being the same thing. There is some overlap between the two, and you may find integrated services that perform both options. However, they are two different services which are used for sometimes different reasons. Read more

Who Has the Best Web Based Email Marketing Software?

June 3, 2009 by  
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There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.

The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into. Read more

Email Marketing Tip of the Week – Segmentation and Targeting

June 2, 2009 by  
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This week’s email marketing tip is going to help you out with email target marketing. One of the secrets to success that most beginners don’t understand is that segmenting your list into smaller, more focused lists, produces far improved results. It allows many benefits over having one massive list, including the ability to experiment, deliver customized content and much more. Read more

7 Top Reasons Why You Need Email Marketing Companies

June 1, 2009 by  
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You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more

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