It’s been announced and circulating the web that the beta release for Microsoft Outlook 2010 still will not accept standard based HTML, rendering your email marketing templates for the most part useless if they are received by a user using Outlook. The Email Standards Project Blog and the Campaign Monitor Blog both featured great, detailed accounts about what this means earlier today.
In a nutshell, it means your HTML email marketing templates, taking advantage of practical layout and design elements that work nearly everywhere else will still not work in the next version of Outlook. Read more
Email Marketing Programs – What’s the Difference?
If you think that all email marketing programs offer the same services for the same price, well, you are sorely mistaken. There are literally over 100 different email service providers, and there are legitimate differences between them that help differentiate some as the top dogs and others as the laggards or worse, as black hat operations. Use this guide to help you differentiate the various software and service options you have at your disposal. Read more
7 Top Reasons Why You Need Email Marketing Companies
You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more
Choosing Between Email Marketing Templates
When it comes to email marketing templates, you’ll inevitably see that not all are created equally. There are several different choices you are going to have to make that could have a serious effect on the way your emails are received by your targeted audience. This is before you even get down to the nitty-gritty details of how the email actually looks and presents your information.
The first thing you have to ask yourself is if you want to be using email marketing templates to begin with. The downside to a template is just that; it’s a template. That means that other people will have access to it and will be using it to promote their own messages and products.
Since the name of the game is standing out from your competition, a template can sometimes be dangerous ground. Choosing an email service provider that has a plentiful selection of templates or customizing the templates you work with are two good ideas to help circumvent this issue.
After you’ve made the decision that you do indeed want to use email marketing templates, you then have to consider how you want your template to be constructed. Ultimately, you have three main choices that you can choose between when you’re sending out your emails. Read more