Email Marketing Tip OTW: Reusing Blog Posts for Newsletters

August 13, 2009 by  
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In this email marketing tip of the week, I’m going to focus on a topic that’s near and dear to anybody who has tried to manage their own email campaign before: finding good material for your email newsletters. One of the hardest aspects of maintaining a consistently timely set of email marketing newsletters is filling them out with quality, targeted content.

You can save yourself a lot of time and frustration if you opt not to create completely fresh material for your email newsletters. Instead, you can reuse blog posts or articles from your website for the content of your newsletters, filling them out with high quality, interesting and engaging material without needing to come up with new topics. Read more

Email Marketing Tip OTW – Connecting with Social Media

July 23, 2009 by  
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In this email marketing tip of the week, I want to talk about effectively connecting your email marketing campaign with your social media strategies. The two don’t have to be separate, discontinuous entities and in fact to maximize the success of both, they shouldn’t be. However, just quickly throwing out a link at the bottom of your email mentioning Facebook or Twitter isn’t enough. (Andrew at The Scrappy Email Marketer does a great job at pointing out some corporate blunders in this exact realm.)

In this email marketing tip the point I’d like to drive home is that you can take this on from two approaches. Read more

Email Marketing Tip of the Week – Every message needs a purpose

July 9, 2009 by  
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In this week’s featured email marketing tip, I would like to touch on something that the majority of email marketers don’t seem to understand: every message needs a purpose. Not giving each message you send out a distinct message is one of the biggest mistakes in email marketing. My mailbox is flooded continually with messages from random organizations that seem to be sending out emails for no other reason besides the fact that they can, and that they are trying to sell me something.

I call this the “Hey what’s up? Buy this!” style of marketing, and it’s just not going to get the job done. Now, you don’t need to try to get all philosophical about trying to deliver exceptionally thought provoking messages. That wouldn’t be time or cost productive, and it still wouldn’t move your bottom line. Read more

Email Marketing Tip of the Week – Convert with Landing Pages

June 30, 2009 by  
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In this week’s email marketing tip of the week I wanted to discuss a crucial and often overlooked way that you can convert more of your list members. Of course the most commonly scrutinized components of your email campaigns are the emails themselves. From the subject line you craft, to the content and organization of your message, who it’s from, when it’s sent and on down the list. All of that is of course still extremely valuable to you and the success of your campaigns.

The overlooked element that many individuals, small businesses and nonprofits miss is that you need to optimize your website as well if you want to turn those list members into customers, clients and supporters. This means using specific landing pages for different emails, offers and programs so that when somebody does click through to your site, you are much more likely to reach out to them effectively. Read more

Email Marketing Tip of the Week – Emailing Out of a Recession

June 17, 2009 by  
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For this week’s email marketing tip of the week, I want to talk about why marketing by email is so great during a down economy or a recessionary period. None of us needs to spend more time hearing about how bad the economy is and I’m certainly not qualified to make any predictions about when significant recovery will happen, or whether not it has already begun.

So instead I’ll be focusing on the strengths of marketing by email even if there is a slumping economy. Alternatively and in other times, your business may be going through its own downward sloping cycle as the economy is doing fine, making marketing by email all the more important. Read more

Email Marketing Tip of the Week – Connecting With Your List

June 12, 2009 by  
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With this week’s email marketing tip of the week I wanted to talk about one of the biggest problems that new and experienced email marketers alike have, and that’s the inability to connect with their list members. If you really want to be successful at converting an email marketing lead into a customer, you need to be able to reach out to them on their terms as opposed to reaching out to them on your own.

Some people are at a loss for how to do this but the truth is it shouldn’t be too difficult to change the style and focus of your messages in order to connect with your list at a much more appropriate and effective level. Here are some ideas you can use to reach out to your list more successfully. Read more

Email Marketing Tip of the Week – Segmentation and Targeting

June 2, 2009 by  
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This week’s email marketing tip is going to help you out with email target marketing. One of the secrets to success that most beginners don’t understand is that segmenting your list into smaller, more focused lists, produces far improved results. It allows many benefits over having one massive list, including the ability to experiment, deliver customized content and much more. Read more

Email Marketing Tip of the Week – Does your list know who you are?

May 29, 2009 by  
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People are always searching for that one email marketing tip that is going to push them over the edge and turn their list into a nonstop windfall of money. Well I hate to disappoint but there isn’t a tip in existence that can do that for you…at least not one tip. In truth, if you want to improve your success with any email marketing campaign you’re going to have to institute lots of small changes that raise the bar and bring you up to speed with all of the many best practices that already exist.

When in doubt, try reversing the situation. If you received this email from some company, would it be compelling to you? Would you delete it or open it? If you opened it, would you really read through it and consider taking some kind of action – clicking, making a purchase, visiting a website – based upon it?

Considering all of that, this week the email marketing tip I would like to talk about concerns whether or not your list knows who you are. The bottom line is that if your list does not know who you are, you’re in a world of trouble, and you have to get to changing that as soon as possible. Read more