6 Insider Secrets to Email Marketing

August 7, 2009 by  
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Everyone is looking for some great insider secrets to email marketing. If only you could just find out that one great piece of advice, or that one miraculous tip, then surely you and your campaigns would be soaring towards success as we speak, right? The good news is that you don’t have to spend an extravagant amount of money on fancy email marketing consultants to help figure out how to improve your results.

Instead, you can take a peek at these 6 quick fire insider secrets to email marketing. You’ll immediately be able to improve your campaigns, or begin a brand new campaign without having to struggle or stumble. Read more

What is Email Marketing; and What it Should Be

July 30, 2009 by  
Filed under Email Marketing Tips, Headline

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Lots of people new to the world of online promotion end up asking, what is email marketing? Well, taken from Wikipedia, email marketing is, “A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.” OK, that’s great, but I think just about anybody could have figured out the literal definition of what email marketing is.

More important than that is understanding the answer to the question “what is email marketing?” in the real world. We all receive plenty of email marketing messages each and every day, most of them we lump into the SPAM category. They are wastes of time and space, they slow down and infect our computers, they try to sell us enhancement creams or steal our bank account information and of course they give the rest of us a bad name. Read more

4 Myths About Email Campaign Management

June 5, 2009 by  
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There are a lot of myths circulating out there about email campaign management. They all basically lead to one thing: avoiding it at all costs. Clearly, there must be a better way to go about things. In this article I will debunk 4 myths about email campaign management that will hopefully encourage you to get the ball rolling with your own company or organization. Read more

Be a Do It Yourself Email Marketing Hero in 5 Steps

June 4, 2009 by  
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Just how exactly do you go about being a do it yourself email marketing hero? Well if you’re a real hero, you have to be aware of the evil forces working against you. Let’s see here: your marketing budget is small; the economy isn’t operating anywhere close to 100%; people are becoming increasingly more frustrated with email messages and SPAM everyday; some of your competition might have a head start on you with their online presence…

Sheesh! That’s a lot of evil forces trying to hold you back. Even Batman only has two, maybe three, to deal with per movie. The good news is, it’s not too late to throw on your own cape and become a do it yourself email marketing hero! Read more

6 Important Email Marketing Statistics

June 3, 2009 by  
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Email marketing statistics tell some very different stories than you might think at first glance. It’s crucial to your success that you 1) learn the difference between all of the statistics, 2) track all of your email campaigns to compare results and make improvements and 3) figure out which statistics are most accurate and applicable to use on your campaigns. Read more

Who Has the Best Web Based Email Marketing Software?

June 3, 2009 by  
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There are growing numbers of web based email marketing software providers, which means that your decision might be harder than you would have expected it to be. But that doesn’t mean it has to take a great deal of time, and it certainly doesn’t mean that you’ll need to spend a lot of money on your plan.

The great news is that the majority of the best email marketing software providers offer free trials and demos that can help you see firsthand their strengths and their potential. This goes a long way towards helping people understand what they’re getting into. Read more

Email Marketing Tip of the Week – Segmentation and Targeting

June 2, 2009 by  
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This week’s email marketing tip is going to help you out with email target marketing. One of the secrets to success that most beginners don’t understand is that segmenting your list into smaller, more focused lists, produces far improved results. It allows many benefits over having one massive list, including the ability to experiment, deliver customized content and much more. Read more

7 Top Reasons Why You Need Email Marketing Companies

June 1, 2009 by  
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You might not be sold on the prospect of turning to email marketing companies to handle your upcoming campaigns. However, the alternative options don’t hold up very well. You’re only going to be hindering your own success and effectiveness by manually designing and sending out communications, whether you use Microsoft Outlook, a web based free email such as Gmail or AOL or anything else. The cost for effective email marketing programs is low, and the benefits are vast. Read more

3 Steps to Successful Email Marketing Tracking

May 29, 2009 by  
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Email marketing tracking isn’t always the easiest task. After all, the metrics that you should use aren’t even consistent across the board and the best ones to use are changing as the Internet continues to evolve itself. However, it’s not an impossible task and you’ll soon be able to get quite good at understanding how your emails are faring. It takes some practice and you’ll have to follow these 3 steps to successful email marketing tracking to get started.

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5 Must Haves in Email Campaign Software

May 29, 2009 by  
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Making a decision between email campaign software providers can be tricky and time consuming. At this point there are literally dozens of different options, all of which promise up and down that they are the most affordable, the most functional and the most successful. However, how are you really supposed to make this difficult decision? Pay attention to these 5 things your email campaign software must have. Read more