Email Marketing Tip OTW: Reusing Blog Posts for Newsletters

August 13, 2009 by  
Filed under Email Marketing Tips

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In this email marketing tip of the week, I’m going to focus on a topic that’s near and dear to anybody who has tried to manage their own email campaign before: finding good material for your email newsletters. One of the hardest aspects of maintaining a consistently timely set of email marketing newsletters is filling them out with quality, targeted content.

You can save yourself a lot of time and frustration if you opt not to create completely fresh material for your email newsletters. Instead, you can reuse blog posts or articles from your website for the content of your newsletters, filling them out with high quality, interesting and engaging material without needing to come up with new topics. Read more

What is Email Marketing; and What it Should Be

July 30, 2009 by  
Filed under Email Marketing Tips, Headline

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Lots of people new to the world of online promotion end up asking, what is email marketing? Well, taken from Wikipedia, email marketing is, “A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.” OK, that’s great, but I think just about anybody could have figured out the literal definition of what email marketing is.

More important than that is understanding the answer to the question “what is email marketing?” in the real world. We all receive plenty of email marketing messages each and every day, most of them we lump into the SPAM category. They are wastes of time and space, they slow down and infect our computers, they try to sell us enhancement creams or steal our bank account information and of course they give the rest of us a bad name. Read more

Email Marketing Tip of the Week – Every message needs a purpose

July 9, 2009 by  
Filed under Email Marketing Tips

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In this week’s featured email marketing tip, I would like to touch on something that the majority of email marketers don’t seem to understand: every message needs a purpose. Not giving each message you send out a distinct message is one of the biggest mistakes in email marketing. My mailbox is flooded continually with messages from random organizations that seem to be sending out emails for no other reason besides the fact that they can, and that they are trying to sell me something.

I call this the “Hey what’s up? Buy this!” style of marketing, and it’s just not going to get the job done. Now, you don’t need to try to get all philosophical about trying to deliver exceptionally thought provoking messages. That wouldn’t be time or cost productive, and it still wouldn’t move your bottom line. Read more

Finding Writers for Effective Email Marketing Newsletters

June 1, 2009 by  
Filed under News and Resources

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Writing effective email marketing newsletters can make or break the success you and your business sees from your campaigns. It’s vital that you are able to develop well written emails that are engaging, interesting and informative. Your newsletters also need to have a consistent tone and theme, so that your list knows what to expect from you and can easily distinguish your email from someone else’s.

If you can’t seem to come up with the content on your own, or you can’t put your message into words effectively, you can choose between these available strategies to get your campaign on track. Read more